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Summary
MailerLite, a relatively new player in the email marketing industry, offers a modern, clean and simple design that reflects its youthfulness. With a team of global employees and support agents, they aim to provide assistance in various languages, although the product itself is currently only available in English.
Although MailerLite has a mobile app, it’s currently only available on iOS, which may be a downside for Android users. They recently launched a new version of their software, called MailerLite Classic, with updated design interfaces, new features, and a new pricing model.
One area that could use improvement is their automation capabilities, which are somewhat basic. Users would benefit from a visual workflow editor and more advanced conditions. Additionally, a dedicated segmentation section would be helpful for users looking to target specific audiences.
Although based on our GetResponse Review and Aweber Review, we found Mailerlite to be somewhat lesser, it still stands out as the best platform for a free account! Note that when it comes to moving beyond a free account, at this point in time we would recommend GetResponse or Aweber, so it would make sense to use their free accounts so that you don’t have to repeat your efforts or have the headache of migrating and learning a new platform.
Overview
MailerLite is a rising star in the email marketing software industry, with a sleek and modern interface that is both intuitive and easy to use.
Their software boasts a variety of features that make it easy to create stunning email campaigns, including a drag-and-drop editor, a library of customizable templates, and automation workflows. Their support team is also highly praised, with a quick and helpful response time.
While some users have noted that the automation features could be more advanced, MailerLite’s segmentation capabilities and integrations with third-party services more than make up for any shortcomings. Additionally, their affordable pricing plans and free trial options make MailerLite an attractive choice for businesses of all sizes.
Overall, MailerLite is a great option for those looking for a user-friendly email marketing solution with a modern look and feel.
Pricing
MailerLite offers a pricing model that is not only affordable, but also highly flexible. Their plans are based on the number of subscribers you have, but unlike many other email marketing platforms, they don’t restrict the features you get access to based on your plan. Even the free plan comes with powerful features like automation, landing pages, and forms.
If you’re just starting out or have a small mailing list, MailerLite’s free plan may be a great option for you. It includes many of the essential features, like email campaigns, automation, and landing pages, and allows you to have up to 1,000 subscribers. Plus, unlike some other free plans, you won’t have to worry about MailerLite’s branding appearing on your emails.
As your subscriber list grows, you can upgrade to one of their paid plans. These plans are still very affordable, and give you access to all of MailerLite’s features, including more advanced options like A/B testing and custom HTML. Best of all, you won’t have to worry about getting nickel-and-dimed with extra fees for things like extra users or sending more emails.
Overall, MailerLite’s pricing is highly competitive, and the value you get for your money is hard to beat. Whether you’re just starting out or have a large mailing list, MailerLite offers a range of plans that can meet your needs and fit your budget.
Pros and Cons
- Clean and modern interface that’s easy to navigate
- Affordable pricing plans with no limit on the number of subscribers
- Advanced automation features like conditional content and workflows
- A/B testing and segmentation capabilities for more targeted campaigns
- Comprehensive reporting and analytics to track campaign performance
- Drag-and-drop editor with the ability to create custom HTML templates
- 24/7 email support and a vast knowledge base to help with any issues
- No phone support available, only email and chat support
- Limited automation capabilities compared to some other email marketing tools
- Limited design customization options for landing pages and sign-up forms
- No A/B testing available on the free plan, and limited A/B testing options on the paid plans
- The subscriber management interface could be more intuitive and user-friendly for some users.